Don’t Make These Tradeshow Booth Mistakes
Attending your first tradeshow can be an exciting, but also nerve-wracking, experience. You want things to go well, and the best way to do that is to be prepared. Unfortunately, people sometimes make some common mistakes with their first tradeshow booth. Today in the Rocky Mount Event Center blog, we’ll talk about these common mistakes so you can avoid them.
Having a Bad Display
You want your tradeshow booth to stand out, but not in a bad way. Your display should be attractive and engaging. Something that will draw the attention of passersby. It should also clearly show what you’re offering, so people can get an idea of what your product or service is. If your booth is too plain, you probably won’t attract the kind of interest you want.
Lack of Marketing
A good tradeshow booth can only take you so far. With the amount of social media used at shows today, you definitely need to be taking advantage. A social media marketing strategy should be used in the weeks and months leading up to the show in order to build interest. You should also implement social media throughout the duration of the show and make posts about the success of the booth after the show. A simple post like “We have everything set up, come and visit our booth,” could mean an extra sale or two.
The Wrong Staff at the Booth
No doubt all members of your staff are great and valuable members of the team, but are they all suited for working a tradeshow booth? Some people are better at behind-the-scenes work, while some are naturally good at being the center of attention. Your tradeshow employees need to be charismatic and able to engage with people walking by. Make sure you train them before the show too, so they’re prepared.
Not Following Up
So you had a successful tradeshow and got a lot of leads. That’s great, but you need to make sure to follow up on those. Neglecting good leads is a big mistake you don’t want to make. If you’re not reaching out and keeping your company at the top of their mind, the tradeshow won’t have been worth your time. Don’t let this happen to you.
Hold Your Tradeshow at Rocky Mount Event Center
If you’re looking for a place to hold your tradeshow, Rocky Mount Event Center can meet all of your needs. With 165,000 square feet of customizable event space, we’re the perfect solution. We open in Fall 2018, so contact us today about reserving your spot!